Nicole Choi, MBA
Certified Medi-Cal Peer Support Specialist
Certified Positive Discipline Parent Educator
As a Korean American with nearly 30 years of parenting experience, Nicole Choi brings multicultural perspectives and practical wisdom to her role as a parenting coach. As a Family Literacy teacher, she has been supporting newly immigrant parents of young students as they navigate educational systems and build community connections in the Oakland area since 2017.
Her experience as a Stephen Minister has equipped her with advanced listening skills and caregiving techniques that enhance her ability to provide compassionate support to parents during challenging times. Having spent 15 years in the high-tech industry, Nicole deeply understands the working parent’s daily challenges of balancing career demands and family responsibilities. Her unique combination of extensive parenting experience and professional background makes her well qualified to support parents seeking to create healthier, more balanced family lives while managing their professional responsibilities.
Parenting Coach
SPECIALIZATIONS
Professional Experience
• Public School Settings
• High technology companies throughout the Silicon Valley
• Stephen Ministry Volunteer
Certified Positive Discipline Parenting Educator
Positive Discipline is a parenting approach that teaches mutual respect, connection, and encouragement instead of relying on punishment or reward systems. Grounded in research on child development, it helps parents balance kindness and firmness while guiding children to become responsible, capable, and confident.
As a Certified Positive Discipline Parent Educator, Nicole supports parents in learning practical tools to handle everyday challenges—such as tantrums, sibling rivalry, or power struggles—while strengthening family relationships. She creates a safe and compassionate space where parents can explore new strategies, build confidence, and feel more connected to their children. Nicole’s goal is to empower you to move from frustration to understanding, and to create a more peaceful, cooperative home life.
Medi-Cal Peer Support Specialist
Peer support is a unique service that blends lived experience with professional training to provide encouragement, guidance, and hope to clients navigating mental health or recovery challenges. Unlike traditional therapy, the Peer Support Specialist focuses on walking alongside the client, offering understanding, and sharing strategies that promote resilience and empowerment. It’s about creating connection, reducing isolation, and helping clients see that recovery is possible.
As a Medi-Cal Certified Peer Support Specialist, Nicole offers a safe, supportive space where clients can share openly, explore coping tools, and build confidence in their own journey. She helps clients navigate resources, strengthen daily wellness practices, and set meaningful goals—all while being someone who truly understands the ups and downs of healing. Nicole’s role is to stand with each client, encourage growth, and remind them that they don’t have to walk this path alone.
*Service pending
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